I'm Negar, a Senior UX Researcher who transforms data into stories that drive product decisions…

With a Ph.D. from Cornell and years of industry experience, I’ve led research across gaming, e-commerce, and healthcare, always focused on understanding what users truly need and why.

My approach blends rigorous quantitative and qualitative methods with compelling storytelling, ensuring insights not only inform decisions but also inspire teams to take action.

Hi!

How others describe working with me :)

To read full recommendations, please visit my LinkedIn!

“Negar brings a rare combination of technical mastery and genuine investment in both human and product outcomes. Her impact is evident in how she transforms research into actionable insights that drive product innovation.”

Carina Cook. Research, Operations & Strategy Leader at theScore/Penn
"Negar has immense talent in executing strategic and impactful research, utilizing multi-method approaches to incorporate both quant and qual data, and delivering her insights in an engaging and meaningful way."

Amanda King. UX Research Manager at theScore/Penn
Negar is an incredible researcher with the magical ability to synthesize valuable/KPI-relevant user insights from a mountain of cross-functional data. She would be an asset to ANY research team at ANY level of maturity!

Michael Cao. Director of UX Research at Lightspeed Commerce
"Negar brings a great amount of energy and enthusiasm to the team. Her usability work had a direct impact in shaping a strategic project aiming to improve efficiency metrics across our fulfillment products."

Sanya Attari. Sr. Research Manager at Instacart
"She took on the leadership role with poise and cheer. Negar is sharp, conducts her work with utmost objectivity, and has a consistently warm and inviting disposition"

Walt Stevenson. UX Director at Real Chemistry
"She truly aided in the advocacy of UX research across our design organization, product and engineering teams as well. Without question, Negar delivered professional outputs, thoughtfulness and leadership that fueled our broader UX strategy. "

Rene Cardona. Senior UX Designer at Real Chemistry
"She seamlessly got up to speed on the full nature of our work and made herself an immediate asset in terms of unpacking much of the data we needed to support critical decisions. I particularly appreciated her ability to multi-task."

Basil Safi. Executive Director of David M. Einhorn Center for Community Engagement at Cornell
“Negar was a pleasure to work with and tremendous value-add to our team. Negar was very adaptable and was able to quickly ramp up her knowledge of our material. She had a "can-do" spirit, she asked good questions and was a fast learner. "

Michael Kontopoulos. Design manager at Foundation Medicine Inc.
"Her expertise in research and communication skills translated into one of my most memorable experiences in shaping my path and skills as a researcher, as she was able to clearly articulate highly specialized domain knowledge."

Leslie Park. UX researcher at Google

UX Research Work

Sr UX Researcher @theScore/Penn

I conducted mixed-methods research on game-library IA and content strategy and **led an innovation program that shaped product vision and long-term opportunities**.
**Impact:** 15% increase in game launch engagement and 8 new features on 2026 product roadmap.

UX Researcher @Instacart 🥕

I improved shoppers’ experience & efficiency which benefited both the people and the business!
**Impact:** Improved shoppers’ efficiency by uncovering key pain points and providing design changes (achieved 10%+ feature adoption)

UX Research Intern @Foundation Medicine Inc.

I led the design of features that allow nurses to migrate from fax machines to FMI’s online platform!
**Impact:** Improved nurses’ workflow efficiency and reduced delays by ~35%.

As the only UXR of the company I identified pain points of the company’s analytics tool and established a UXR program.

Impact: 30% improvement in task completion rate

UX Research Intern @Real Chemistry

I'm Negar, a Senior UX Researcher who transforms data into stories that drive product decisions…

With a Ph.D. from Cornell and years of industry experience, I’ve led research across gaming, e-commerce, and healthcare, always focused on understanding what users truly need and why.

My approach blends rigorous quantitative and qualitative methods with compelling storytelling, ensuring insights not only inform decisions but also inspire teams to take action.

Hi!

“Negar brings a rare combination of technical mastery and genuine investment in both human and product outcomes. Her impact is evident in how she transforms research into actionable insights that drive product innovation.”

"Negar has immense talent in executing strategic and impactful research, utilizing multi-method approaches to incorporate both quant and qual data, and delivering her insights in an engaging and meaningful way."

Negar is an incredible researcher with the magical ability to synthesize valuable/KPI-relevant user insights from a mountain of cross-functional data. She would be an asset to ANY research team at ANY level of maturity!

"Negar brings a great amount of energy and enthusiasm to the team. Her usability work had a direct impact in shaping a strategic project aiming to improve efficiency metrics across our fulfillment products."

"She took on the leadership role with poise and cheer. Negar is sharp, conducts her work with utmost objectivity, and has a consistently warm and inviting disposition"

"She truly aided in the advocacy of UX research across our design organization, product and engineering teams as well. Without question, Negar delivered professional outputs, thoughtfulness and leadership that fueled our broader UX strategy. "

"She seamlessly got up to speed on the full nature of our work and made herself an immediate asset in terms of unpacking much of the data we needed to support critical decisions. I particularly appreciated her ability to multi-task."

“Negar was a pleasure to work with and tremendous value-add to our team. Negar was very adaptable and was able to quickly ramp up her knowledge of our material. She had a "can-do" spirit, she asked good questions and was a fast learner. "

"Her expertise in research and communication skills translated into one of my most memorable experiences in shaping my path and skills as a researcher, as she was able to clearly articulate highly specialized domain knowledge."

UX Research Work

I conducted mixed-methods research on game-library IA and content strategy and led an innovation program that shaped product vision and long-term opportunities.

I improved shoppers’ experience & efficiency which benefited both the people and the business!

I led the design of features that allow nurses to migrate from fax machines to FMI’s online platform!

As the only UXR of the company I identified pain points of the company’s analytics tool and established a UXR program.

I led a project on challenges people face when they are new users of Facebook's social virtual reality platform.

I used R programming to streamline the team’s data analysis, visualization, and reporting processes.

Let’s Chat!